Keeping It Fresh: How to Build a Social Media Presence Renters Love - Webinar
Join Us Virtually
Event Details
What You’ll Learn:
- Content batching tips to simplify planning and maximize efficiency
- How to leverage user-generated content and influencer partnerships to amplify your brand
- Ways to create a diverse, engaging content mix that resonates with your audience
Walk away with actionable insights to streamline your social media strategy, build brand awareness, and build lasting connections with your audience.
1 CEC
COST: PEP -FREE | PTAA Member -$19.00
For More Information:
Instructed By: Erica Byrum with Apartments.com
Erica Byrum serves as the Assistant Vice President of Social Media at Apartments.com, a leading online apartment listing website under CoStar Group. With over 20 years of expertise in digital marketing, Erica excels at driving digital transformation, social media strategies, and revenue growth for top brands across real estate, multifamily, and vacation rental sectors.
Leveraging her robust marketing background and experience as a former Division I collegiate soccer player, Erica co-authored "Youtility for Real Estate" and has been recognized as an elite social media influencer. Her accolades include PR News' Social Media MVP and repeat President's Club honors. Currently, she spearheads strategies for Apartments.com's suite of social products, enhancing online reputations for multifamily properties.
Deeply engaged with her Norfolk community, Erica volunteers at the Children's Hospital of The King's Daughters and stays active in local sports leagues. When not competing on the field or court, she unwinds by boating with family on the Lafayette River.